More Good News for Privacy Advocates

Last year’s announcement by Google phasing out browser cookies in Chrome is being clarified by David Temkin, Director of Product Management, Ads Privacy and Trust. “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,” his blog …

Continue reading

After reading Chrissy Teigen’s heartfelt post on Medium this week, I took a breath and paused, thinking about that old saying, “be nice to the person (standing next to you, serving you lunch, scanning your groceries, etc.) because you never know what they are going through.” Then, as a marketer, I went on to explore more on Medium and sought …

Continue reading

Google Ad Credits for Small Business

Here’s the latest from Google on their plan to supply credits to small and medium-sized businesses beginning in July. Your business is eligible if you spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year. The credit could be as much as $1,000 and the good news is that …

Continue reading

Communicating, Inspiring, Discovering, Connecting – How are you using Social Media Platforms?

Thank you to Robin Carey and the team at Social Media Today for today’s webinar, “Allocating Resources Across The Marketing Mix: Where to Spend Socially.”  Don Bulmer at Shell and Monica Peterson at Toyota made compelling cases for how social media is changing as part of the media mix.  My favorite slide was Ms Peterson’s clear, concise summary of the the roles social …

Continue reading

The Accelerators

The Accelerators, a feature in the Wall Street Journal online, brings together a team of 24 mentors who discuss strategies and the challenges of creating a new business.  More about them in a minute. According to the US Gov’t ‘s latest figures, in 2010 99.7% of US business are classified as small business with less than 500 employees.  And of that 52% …

Continue reading

Just Google It!

It’s the first week of my latest MOOC from Coursera Understanding Media by Understanding Google taught by Owen R. Youngman of Northwestern University.  As a 6 week course the content necessarily moves quickly but it doesn’t feel like a typical class at all because the topics are so relevant to my everyday projects. Enrollment is still open but if you can’t get …

Continue reading