Communicating, Inspiring, Discovering, Connecting – How are you using Social Media Platforms?

Thank you to Robin Carey and the team at Social Media Today for today’s webinar, “Allocating Resources Across The Marketing Mix: Where to Spend Socially.”  Don Bulmer at Shell and Monica Peterson at Toyota made compelling cases for how social media is changing as part of the media mix.  My favorite slide was Ms Peterson’s clear, concise summary of the the roles social …

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The Accelerators

The Accelerators, a feature in the Wall Street Journal online, brings together a team of 24 mentors who discuss strategies and the challenges of creating a new business.  More about them in a minute. According to the US Gov’t ‘s latest figures, in 2010 99.7% of US business are classified as small business with less than 500 employees.  And of that 52% …

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Just Google It!

It’s the first week of my latest MOOC from Coursera Understanding Media by Understanding Google taught by Owen R. Youngman of Northwestern University.  As a 6 week course the content necessarily moves quickly but it doesn’t feel like a typical class at all because the topics are so relevant to my everyday projects. Enrollment is still open but if you can’t get …

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Crazy Eggs and a Whole Lot More

I’ve known about Hubspot, an Inbound Marketing Platform, for a few years now but was taking a closer look at their offerings for a client recently. They offer software to manage all your marketing activities like Blogging, SEO, Email, Lead Management and Analytics all in one place. While I was on their site, I found their Marketing Resources Library, a really cool source …

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200,000 Facebook Friends? Really?

Web Bots have been around for a long time and in some cases have legitimate, practical purposes for the users.  Nick Bilton in a April 20 New York Times piece “Friends, and Influence, for Sale Online,” gives an update look at bots being used to pump up statistics and in some cases affect social behavior online. Have you ever chosen …

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Vox Media’s Chorus

Vox Media calls itself “A general interest news site for the 21st century.” And because of their content management system, Chorus, they have a dynamic website that integrates graphics, social media and reader comments in a way traditional media outlets could only dream of. Leslie Kaufman in this April 6, 2014 NYTimes article  notes the rich graphic interface and facile reader interaction have helped Vox earn a …

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8 Ways to Get Real-Time Feedback on How Your Event is Going

One of the most nerve-wracking aspects of planning an event is the uncertainty of your guest experience. You can’t be in all places at once so how will you know if the registration table gets backed-up with a long line? Or attendees are getting lost despite what you thought was excellent directional signage?  Unless you have a huge staff, you’ll …

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