Best Marketing Conferences for 2020

Michael Brenner from Marketing Insider Group posts a great list of upcoming events. As he notes, “Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work.” Check out the list here

I’m Certified!

This month I completed my online coursework and passed the certification test to become a Professional Certified Marketer PCM.® From the American Marketing Association, “When you have the letters PCM behind your name, you’re showing the world you’re serious about making a difference in marketing. With the American Marketing Association Professional Certified Marketer (PCM®) program, you’ll not only gain the knowledge you need …

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Adwords Best Practices for 2018

This is one of those articles that starts right up front with a list of what’s included in the article. This is helpful because when you start talking about Adwords, you don’t always know your audiences’ level of expertise. I’m a believer that there’s always something new to learn. For me it was “Smart Bidding.” Hope you find something interesting …

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Marketing to Millennials

This covers a lot of ground in understanding the largest group of consumers today. Just one highlight from this article: marketing to this cohort will increasingly focus on promotions through apps and texting. Article by David Roe from CMS Wire bit.ly/2vGL8jZ

Bye Bye Banner Ads?

Since the introduction of banner ads in 1994 on HotWired.com their effectiveness has been hotly debated by consumers who complain how they slow down page loads and advertisers who count on the high volume model to book a positive ROI. In an article in today’s print NYTimes, Farhad Manjoo posits the banner ad is in decline simply because the medium …

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The Accelerators

The Accelerators, a feature in the Wall Street Journal online, brings together a team of 24 mentors who discuss strategies and the challenges of creating a new business.  More about them in a minute. According to the US Gov’t ‘s latest figures, in 2010 99.7% of US business are classified as small business with less than 500 employees.  And of that 52% …

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