The New Corporate SWAG

Despite the increasing politicizing of masks, some businesses are not shying away from the branding opportunity they present. But I’m with Jeremy Parker, co-founder of Swag.com, quoted in the article, “It is frankly a weird product to sell — masks. You go to swag for fun,” while masks are for safety. Swag.com is donating 10 masks for every 100 it …

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Bringing Your Customers “Over The Bridge”

At every company I have worked at I have tried to educate my team on the basic concepts of focus on the features/benefits and value proposition. This article from brandmarketingpsychology.com however, takes the discussion even further in a very articulate way, Branding Psychology Insights: How Consumers REALLY View Your Brand. I especially like the two rules for your brand strategy …

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Don’t underestimate the power of ‘purpose’ for your brand.

New research released last month by the World Federation of Advertisers shows marketers around the world overwhelmingly believe purpose needs to be part of a successful brand building strategy. The survey conducted from Aug 2013 to Feb 2014 questioned 828 respondents from 33 countries. It defined “purpose” for Marketers is about Corporate Social Responsibility (CSR) and ethics. From the presentation of the survey …

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