Bye Bye Banner Ads?

Since the introduction of banner ads in 1994 on HotWired.com their effectiveness has been hotly debated by consumers who complain how they slow down page loads and advertisers who count on the high volume model to book a positive ROI. In an article in today’s print NYTimes, Farhad Manjoo posits the banner ad is in decline simply because the medium …

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The Accelerators

The Accelerators, a feature in the Wall Street Journal online, brings together a team of 24 mentors who discuss strategies and the challenges of creating a new business.  More about them in a minute. According to the US Gov’t ‘s latest figures, in 2010 99.7% of US business are classified as small business with less than 500 employees.  And of that 52% …

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Just Google It!

It’s the first week of my latest MOOC from Coursera Understanding Media by Understanding Google taught by Owen R. Youngman of Northwestern University.  As a 6 week course the content necessarily moves quickly but it doesn’t feel like a typical class at all because the topics are so relevant to my everyday projects. Enrollment is still open but if you can’t get …

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Crazy Eggs and a Whole Lot More

I’ve known about Hubspot, an Inbound Marketing Platform, for a few years now but was taking a closer look at their offerings for a client recently. They offer software to manage all your marketing activities like Blogging, SEO, Email, Lead Management and Analytics all in one place. While I was on their site, I found their Marketing Resources Library, a really cool source …

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Bringing Your Customers “Over The Bridge”

At every company I have worked at I have tried to educate my team on the basic concepts of focus on the features/benefits and value proposition. This article from brandmarketingpsychology.com however, takes the discussion even further in a very articulate way, Branding Psychology Insights: How Consumers REALLY View Your Brand. I especially like the two rules for your brand strategy …

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Don’t underestimate the power of ‘purpose’ for your brand.

New research released last month by the World Federation of Advertisers shows marketers around the world overwhelmingly believe purpose needs to be part of a successful brand building strategy. The survey conducted from Aug 2013 to Feb 2014 questioned 828 respondents from 33 countries. It defined “purpose” for Marketers is about Corporate Social Responsibility (CSR) and ethics. From the presentation of the survey …

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8 Ways to Get Real-Time Feedback on How Your Event is Going

One of the most nerve-wracking aspects of planning an event is the uncertainty of your guest experience. You can’t be in all places at once so how will you know if the registration table gets backed-up with a long line? Or attendees are getting lost despite what you thought was excellent directional signage?  Unless you have a huge staff, you’ll …

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