The New Corporate SWAG

Despite the increasing politicizing of masks, some businesses are not shying away from the branding opportunity they present. But I’m with Jeremy Parker, co-founder of Swag.com, quoted in the article, “It is frankly a weird product to sell — masks. You go to swag for fun,” while masks are for safety. Swag.com is donating 10 masks for every 100 it …

Continue reading

Is Twitter’s Open-sourced Method the Right Plan?

Twitter has been test driving new ways to fight tweets both misinformative (inaccurate, but not necessarily ill-intended) and disinformative (intentionally misleading.). One possible method, is flagging tweets with Snopes-style badges if they’re deemed “harmfully misleading.” A a 2019 Gallup poll shows that only 41% of Americans trust mass media. “On one hand, I love that when something’s false, we’re finding a …

Continue reading

Best Marketing Conferences for 2020

Michael Brenner from Marketing Insider Group posts a great list of upcoming events. As he notes, “Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work.” Check out the list here

I’m Certified!

This month I completed my online coursework and passed the certification test to become a Professional Certified Marketer PCM.® From the American Marketing Association, “When you have the letters PCM behind your name, you’re showing the world you’re serious about making a difference in marketing. With the American Marketing Association Professional Certified Marketer (PCM®) program, you’ll not only gain the knowledge you need …

Continue reading

Adwords Best Practices for 2018

This is one of those articles that starts right up front with a list of what’s included in the article. This is helpful because when you start talking about Adwords, you don’t always know your audiences’ level of expertise. I’m a believer that there’s always something new to learn. For me it was “Smart Bidding.” Hope you find something interesting …

Continue reading

Marketing to Millennials

This covers a lot of ground in understanding the largest group of consumers today. Just one highlight from this article: marketing to this cohort will increasingly focus on promotions through apps and texting. Article by David Roe from CMS Wire bit.ly/2vGL8jZ