Last year’s announcement by Google phasing out browser cookies in Chrome is being clarified by David Temkin, Director of Product Management, Ads Privacy and Trust. “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,” his blog …
In a Harvard Business Review article last week, author Sinan Aral points out What Digital Ads Get Wrong and talks about the “Conversion Fallacy” by explaining the difference between ‘lift’ and ‘conversion.’ Click to read if you are looking to target people who are not already your most loyal customers. Thank you Sinan!
The Marketing Sherpa this weeks brings us Lead Generation Confessions with 17 B2B and B2C marketers in different industries. As they point out, normally you might get this info over drinks at a marketing conference, hard to do these days. Thanks to the team for some interesting thought starters.
As a marketer we spend many hours crafting and refining relevant content for our sales teams to use in their sales cycle with prospects. When I saw this stat in VoilaNorbert’s blog, it gave me pause. All that time and effort to create content and my reps are avoiding using it? Why? VoilaNorbert claims it’s because they think it’s outdated …
In this great article in Marketing Daily, Dave Edelman defines consumer journey as “the sequences of touchpoints people have throughout their purchase, usage, and service experiences.” He makes a great case for journey analytics to become integral to building a competitive advantage. You Can’t be Customer Centric if You Can’t See!
Great <5 minute read on the importance of content in eCommerce strategy from James Bourne, editor in chief of TechForge Media. The focus on “everything you do needs to drive conversions” is spot-on from my experience.
Topping off one of the craziest year in our lifetimes is the holiday shopping season. Retailers are no doubt holding their breath hoping that decisions they made 6-9 months ago will pay-off. As Tiffany K. Schreane, a marketing professor at the Fashion Institute of Technology in New York and Borough Manhattan Community College, notes in this great article it really …
After reading Chrissy Teigen’s heartfelt post on Medium this week, I took a breath and paused, thinking about that old saying, “be nice to the person (standing next to you, serving you lunch, scanning your groceries, etc.) because you never know what they are going through.” Then, as a marketer, I went on to explore more on Medium and sought …
Kudos to Anna Bredava who posts a monthly round-up on what’s happening in social media. You may have seen some of what she includes in a headline sometime during the month, but she always has a good “put it in perspective” statement. And, honestly, many of her topics are things I missed. All around, worth checking every month. Here’s a …
Despite the increasing politicizing of masks, some businesses are not shying away from the branding opportunity they present. But I’m with Jeremy Parker, co-founder of Swag.com, quoted in the article, “It is frankly a weird product to sell — masks. You go to swag for fun,” while masks are for safety. Swag.com is donating 10 masks for every 100 it …