The New Corporate SWAG

Despite the increasing politicizing of masks, some businesses are not shying away from the branding opportunity they present. But I’m with Jeremy Parker, co-founder of Swag.com, quoted in the article, “It is frankly a weird product to sell — masks. You go to swag for fun,” while masks are for safety. Swag.com is donating 10 masks for every 100 it …

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Google Ad Credits for Small Business

Here’s the latest from Google on their plan to supply credits to small and medium-sized businesses beginning in July. Your business is eligible if you spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year. The credit could be as much as $1,000 and the good news is that …

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Is Twitter’s Open-sourced Method the Right Plan?

Twitter has been test driving new ways to fight tweets both misinformative (inaccurate, but not necessarily ill-intended) and disinformative (intentionally misleading.). One possible method, is flagging tweets with Snopes-style badges if they’re deemed “harmfully misleading.” A a 2019 Gallup poll shows that only 41% of Americans trust mass media. “On one hand, I love that when something’s false, we’re finding a …

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Best Marketing Conferences for 2020

Michael Brenner from Marketing Insider Group posts a great list of upcoming events. As he notes, “Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work.” Check out the list here

Tax Cuts Losing their Punch on the Economy

The American economy slowed at the end of 2018 — and there could be a further slowdown to come. Gross domestic product — the broadest measure of goods and services produced in the United States — grew at a 2.6 percent annual rate in the final three months of last year, the Commerce Department said Thursday.  The White House expects the roughly 3 …

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