Is Twitter’s Open-sourced Method the Right Plan?

Twitter has been test driving new ways to fight tweets both misinformative (inaccurate, but not necessarily ill-intended) and disinformative (intentionally misleading.). One possible method, is flagging tweets with Snopes-style badges if they’re deemed “harmfully misleading.” A a 2019 Gallup poll shows that only 41% of Americans trust mass media. “On one hand, I love that when something’s false, we’re finding a …

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Best Marketing Conferences for 2020

Michael Brenner from Marketing Insider Group posts a great list of upcoming events. As he notes, “Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work.” Check out the list here

Tax Cuts Losing their Punch on the Economy

The American economy slowed at the end of 2018 — and there could be a further slowdown to come. Gross domestic product — the broadest measure of goods and services produced in the United States — grew at a 2.6 percent annual rate in the final three months of last year, the Commerce Department said Thursday.  The White House expects the roughly 3 …

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I’m Certified!

This month I completed my online coursework and passed the certification test to become a Professional Certified Marketer PCM.® From the American Marketing Association, “When you have the letters PCM behind your name, you’re showing the world you’re serious about making a difference in marketing. With the American Marketing Association Professional Certified Marketer (PCM®) program, you’ll not only gain the knowledge you need …

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Adwords Best Practices for 2018

This is one of those articles that starts right up front with a list of what’s included in the article. This is helpful because when you start talking about Adwords, you don’t always know your audiences’ level of expertise. I’m a believer that there’s always something new to learn. For me it was “Smart Bidding.” Hope you find something interesting …

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