Great <5 minute read on the importance of content in eCommerce strategy from James Bourne, editor in chief of TechForge Media. The focus on “everything you do needs to drive conversions” is spot-on from my experience.
Topping off one of the craziest year in our lifetimes is the holiday shopping season. Retailers are no doubt holding their breath hoping that decisions they made 6-9 months ago will pay-off. As Tiffany K. Schreane, a marketing professor at the Fashion Institute of Technology in New York and Borough Manhattan Community College, notes in this great article it really …
After reading Chrissy Teigen’s heartfelt post on Medium this week, I took a breath and paused, thinking about that old saying, “be nice to the person (standing next to you, serving you lunch, scanning your groceries, etc.) because you never know what they are going through.” Then, as a marketer, I went on to explore more on Medium and sought …
Kudos to Anna Bredava who posts a monthly round-up on what’s happening in social media. You may have seen some of what she includes in a headline sometime during the month, but she always has a good “put it in perspective” statement. And, honestly, many of her topics are things I missed. All around, worth checking every month. Here’s a …
Despite the increasing politicizing of masks, some businesses are not shying away from the branding opportunity they present. But I’m with Jeremy Parker, co-founder of Swag.com, quoted in the article, “It is frankly a weird product to sell — masks. You go to swag for fun,” while masks are for safety. Swag.com is donating 10 masks for every 100 it …
For all the uncertainty in the market right now due to the pandemic, companies would be smart to focus on using this as an opportunity to strengthen their brand. We’ll see companies that thrive, and some that unfortunately may flounder, in their attempts to maintain relevance and market share. I’m sharing this post by Kathryn Spitzberg Johnson, a partner at …
Here’s the latest from Google on their plan to supply credits to small and medium-sized businesses beginning in July. Your business is eligible if you spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year. The credit could be as much as $1,000 and the good news is that …
As we hunker down here in Florida hoping for the best, it’s a great time to look for new opportunities, new ways of thinking because, frankly the old ways may not work as good anymore. I’m sharing this article by the Forbes Agency Council as some great thought starters. My Fav is #11 “Cannabis Outdoor Advertising Nationwide” for the reinforcement …
Twitter has been test driving new ways to fight tweets both misinformative (inaccurate, but not necessarily ill-intended) and disinformative (intentionally misleading.). One possible method, is flagging tweets with Snopes-style badges if they’re deemed “harmfully misleading.” A a 2019 Gallup poll shows that only 41% of Americans trust mass media. “On one hand, I love that when something’s false, we’re finding a …
Michael Brenner from Marketing Insider Group posts a great list of upcoming events. As he notes, “Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work.” Check out the list here