Next week is the annual Florida Film Festival presented by the Enzian and sponsored by Full Sail University, Orange County Government. I always look forward to the short films and documentaries, as those are hard to see any other time of the year in Central Florida. Check out their schedule
I think most of us who are proud of where they work and want to promote their brand want to share the successes of our employer in social media. But for many, clear guidelines have never been provided on what should be shared or even, whether it should be shared at all. A recent study of global corporations caught my …
Thanks to David Zinger, employee engagement speaker for sharing John Junson’s funny take on employee engagement.
Lynn McCreery of the The Ken Blanchard Companies gives four tips for managers to help people develop and move forward in this post.
Southwest Airlines is incorporating employees into the creative decision making process to create a culture that truly reflects the personality of the company’s employees. An article from Jaia Thomas in Entrepreneur magazine explains.
Since the introduction of banner ads in 1994 on HotWired.com their effectiveness has been hotly debated by consumers who complain how they slow down page loads and advertisers who count on the high volume model to book a positive ROI. In an article in today’s print NYTimes, Farhad Manjoo posits the banner ad is in decline simply because the medium …
If you’ve ever experienced a sudden downturn in your web traffic and can’t pinpoint a specific reason make sure to ask your SEO manager whether a Google algorithm update may be the culprit. Although Google hasn’t confirmed changes to their updates or algorithm refreshes in the past, savvy marketers spot them when they occur. In theory if you are following …
Actually, I have two twitter accounts, @LauraSpear and @StartingSparks. One day, @StartingSparks received a tweet from @LauraSpear about a fairly interesting topic. Problem was, I had not posted a tweet that day. When I went in to check, sure enough, the link it took me to was a not very reputable promotion. I deleted the tweet, changed my password for …
Thank you to Robin Carey and the team at Social Media Today for today’s webinar, “Allocating Resources Across The Marketing Mix: Where to Spend Socially.” Don Bulmer at Shell and Monica Peterson at Toyota made compelling cases for how social media is changing as part of the media mix. My favorite slide was Ms Peterson’s clear, concise summary of the the roles social …
Camps have always been a good place to take a break from your day-to-day commitments to explore something new and make new friends. Leave it to Google to sponsor a camp on steroids in Sicily with elite guests from the finance and tech world to have, as William Alden describes in today’s New York Times, “high-minded discussions of global issues.” He …