LAURA L. SPEAR
Orlando, FL | 407.506.6233
laura.spear@outlook.com
www.linkedin.com/in/lauraspear
PROFESSIONAL PROFILE
Strategic and results-driven Marketing and Product Manager with extensive experience capturing new business, market-share presence, and fostering key relationships to drive revenue growth. Proven track record of deploying integrated-marketing campaigns that achieve substantial sales metrics within critical markets. Leverages advertising and relationship-management expertise to design product-focused business solutions to marketing strategy across multiple industries. Committed strategist with sterling history of highly successful product launches. Skilled communicator adept at building strategic partnerships with prospective and established channels while acting as liaison between corporate and cross-functional teams.
DIRECT QUALIFYING SKILLS
* Strategic Planning
* New-Product Development & Launch
* Project Management
* Integrated-Marketing Campaigns
* Consumer Trends
* Market Insight & Analysis
* Branding
* Training & Mentorship
* Communications
* Strategic Partnerships
* Quality Assurance
* Salesforce.com and InfusionSoft Skills
STRENGTHS
Managing product lifecycle. Developing marketing strategies and tactics for successful product positioning. Focus on product pricing and profitability. Collaboration with sales team to reach goals. Effective verbal and written communicator. Excellent Time Management. Analytical. Organized.
PROFESSIONAL EXPERIENCE
2014 to current – TalentKeepers, Inc. – talent management consulting. Marketing Director
2013 to 2014 – GeneLink BioSciences, Inc. – biotech healthcare products. Marketing Director (Consultant)
2009 to 2013 – Alere Home Monitoring, Inc. – healthcare services. Marketing Manager
2006 to 2008 – Pearson Publishing – publishing. Product Manager
2001 to 2005 – Jostens – consumer goods manufacturer. Market Manager
1999 to 2001 – eFunds (FIS) – software development. Senior Product Manager
EDUCATION
UNIVERSITY OF WISCONSIN – B.A. COMMUNICATIONS