Bye Bye Banner Ads?

Since the introduction of banner ads in 1994 on HotWired.com their effectiveness has been hotly debated by consumers who complain how they slow down page loads and advertisers who count on the high volume model to book a positive ROI. In an article in today’s print NYTimes, Farhad Manjoo posits the banner ad is in decline simply because the medium …

Continue reading

My Twitter Account Was Hacked

Actually, I have two twitter accounts, @LauraSpear and @StartingSparks.  One day, @StartingSparks received a tweet from @LauraSpear about a fairly interesting topic. Problem was, I had not posted a tweet that day.  When I went in to check, sure enough, the link it took me to was a not very reputable promotion. I deleted the tweet, changed my password for …

Continue reading

Communicating, Inspiring, Discovering, Connecting – How are you using Social Media Platforms?

Thank you to Robin Carey and the team at Social Media Today for today’s webinar, “Allocating Resources Across The Marketing Mix: Where to Spend Socially.”  Don Bulmer at Shell and Monica Peterson at Toyota made compelling cases for how social media is changing as part of the media mix.  My favorite slide was Ms Peterson’s clear, concise summary of the the roles social …

Continue reading

Everyone Loves Summer Camp

Camps have always been a good place to take a break from your day-to-day commitments to explore something new and make new friends. Leave it to Google to sponsor a camp on steroids in Sicily with elite guests from the finance and tech world to have, as William Alden describes in today’s New York Times, “high-minded discussions of global issues.” He …

Continue reading

First Google Glass – Now Smart Contact Lenses

More news on medical monitoring using technology.  Google[x], a team within Google, today announced it has licensed it’s “smart lens” technology to Alcon (Novartis). On January 16 of this year, Google introduced it’s Smart Contact Lens Project in a blog post noting they were in the “early days of this technology” and “in discussions with the FDA.” Now Novartis is ready …

Continue reading

..and what will we DO with all this data?

As a follow-up to my June 3 post about Apple’s HealthKit I thought I would share a somewhat pessimistic (although hopeful) view of the market by researcher and author Aaron E. Carroll published today in the NYTimes  “Apple’s HealthKit Probably Won’t Bring a New Age” He ID’s the barriers he sees as long-term obstacles: Lack of communication between information systems Patient Behavior Physician …

Continue reading