I’m Certified!

This month I completed my online coursework and passed the certification test to become a Professional Certified Marketer PCM.® From the American Marketing Association, “When you have the letters PCM behind your name, you’re showing the world you’re serious about making a difference in marketing. With the American Marketing Association Professional Certified Marketer (PCM®) program, you’ll not only gain the knowledge you need …

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Adwords Best Practices for 2018

This is one of those articles that starts right up front with a list of what’s included in the article. This is helpful because when you start talking about Adwords, you don’t always know your audiences’ level of expertise. I’m a believer that there’s always something new to learn. For me it was “Smart Bidding.” Hope you find something interesting …

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Marketing to Millennials

This covers a lot of ground in understanding the largest group of consumers today. Just one highlight from this article: marketing to this cohort will increasingly focus on promotions through apps and texting. Article by David Roe from CMS Wire bit.ly/2vGL8jZ

Welcome 2017 Florida Film Festival!

Next week is the annual Florida Film Festival presented by the Enzian and sponsored by Full Sail University, Orange County Government.  I always look forward to the short films and documentaries, as those are hard to see any other time of the year in Central Florida.  Check out their schedule

Bye Bye Banner Ads?

Since the introduction of banner ads in 1994 on HotWired.com their effectiveness has been hotly debated by consumers who complain how they slow down page loads and advertisers who count on the high volume model to book a positive ROI. In an article in today’s print NYTimes, Farhad Manjoo posits the banner ad is in decline simply because the medium …

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