More Good News for Privacy Advocates

Last year’s announcement by Google phasing out browser cookies in Chrome is being clarified by David Temkin, Director of Product Management, Ads Privacy and Trust. “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,” his blog …

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Reduce the Amount You Spend on Digital Ads

In a Harvard Business Review article last week, author Sinan Aral points out What Digital Ads Get Wrong and talks about the “Conversion Fallacy” by explaining the difference between ‘lift’ and ‘conversion.’ Click to read if you are looking to target people who are not already your most loyal customers. Thank you Sinan!

After reading Chrissy Teigen’s heartfelt post on Medium this week, I took a breath and paused, thinking about that old saying, “be nice to the person (standing next to you, serving you lunch, scanning your groceries, etc.) because you never know what they are going through.” Then, as a marketer, I went on to explore more on Medium and sought …

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The New Corporate SWAG

Despite the increasing politicizing of masks, some businesses are not shying away from the branding opportunity they present. But I’m with Jeremy Parker, co-founder of Swag.com, quoted in the article, “It is frankly a weird product to sell — masks. You go to swag for fun,” while masks are for safety. Swag.com is donating 10 masks for every 100 it …

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