5 E-Commerce Metrics to Watch, Holiday 2020 and Beyond

Topping off one of the craziest year in our lifetimes is the holiday shopping season. Retailers are no doubt holding their breath hoping that decisions they made 6-9 months ago will pay-off. As Tiffany K. Schreane, a marketing professor at the Fashion Institute of Technology in New York and Borough Manhattan Community College, notes in this great article it really is “The most unpredictable time of the year.” Thanks Tiffany.

Comments are closed