Despite the increasing politicizing of masks, some businesses are not shying away from the branding opportunity they present. But I’m with Jeremy Parker, co-founder or Swag.com, quoted in the article, “It is frankly a weird product to sell — masks. You go to swag for fun,” while masks are for safety. Swag.com is donating 10 masks for every 100 it sells. Read more about how companies are using masks in selected ways to reinforce their corporate brand in this WAPO article by Jena McGregor.