Since the introduction of banner ads in 1994 on HotWired.com their effectiveness has been hotly debated by consumers who complain how they slow down page loads and advertisers who count on the high volume model to book a positive ROI.
In an article in today’s print NYTimes, Farhad Manjoo posits the banner ad is in decline simply because the medium itself is in decline replaced by apps on mobile devices. Mr. Manjoo cites the banner replacement, native ads, as a major improvement. However, just because they blend in with the editorial content more seamlessly does not make them ‘better,’ just maybe ‘less offensive’? Check out Mr. Manjoo’s article.