The Accelerators, a feature in the Wall Street Journal online, brings together a team of 24 mentors who discuss strategies and the challenges of creating a new business. More about them in a minute.
According to the US Gov’t ‘s latest figures, in 2010 99.7% of US business are classified as small business with less than 500 employees. And of that 52% are home-based businesses.
And in an report on small business trends, the U.S. Small Business Administration reports the number of small businesses in the United States has increased 49% since 1982.
The same gov’t report states, “About half of all new establishments survive five years or more and about one-third survive 10 years or more. Survival rates have changed little over time.” It’s a rough road out there!
No wonder there’s been a proliferation of media with advice for entrepreneurs, start-ups and even established small business owners. From podcast/blogs like Entrepreneur on Fire to Facebook’s online Business Advice Forum it seems everyone wants you to start your own business! C’mon!
An experienced marketer might judge these sites as too basic to be valuable but I believe it never hurts to see a new twist on an old adage. Also valuable to me is the way these writers explain how they have integrated technology into their implementation strategies.
So, back to The Accelerators. Even if you are working in a large, highly matrixed organization, I recommend you review their blogs. Dig out those nuggets. What better way to stay current on marketing techniques than from an established news source!