At every company I have worked at I have tried to educate my team on the basic concepts of focus on the features/benefits and value proposition. This article from brandmarketingpsychology.com however, takes the discussion even further in a very articulate way, Branding Psychology Insights: How Consumers REALLY View Your Brand. I especially like the two rules for your brand strategy that are succinct and to the point. I’m keeping this link as I think it will come in handy in my future discussions with my team members.
Thank you Sameer (Sam) Pardhan For Highlighting This Article in the Brand Management group discussion on LinkedIn.