10 Steps to Making a Sale

Everyday promptly at 8:30 am I receive a phone call from Unknown Name, Unknown Number.  On the days I’m game for a little conversation I answer and well, one of these days I’m going to know who exactly is calling.  But in the 8 or 9 times I’ve tried to find out the name of the company, I’ve been hung up on.  Clearly a company that is not following good direct marketing practices.  If you’re doing direct marketing I recommend bookmarking The Direct Marketing Association’s Corporate Responsibility Resource Center  which offers great guidance to ensure you are following all the good common practices.  For example, a very practical diagram for telemarketing campaigns is 10 Steps to Making a Sale under the Federal Trade Commission’s (FTC) Telemarketing Sales Rules provided by the DMA Department of Ethics & Consumer Affairs.


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