You’ve got 10 seconds!

March 10, 2014 —  As a marketer, you need content quality for your information to stand out because you’ve got less than 10 seconds to capture your visitor’s attention according to usability experts, Nielsen Norman Group. According to Google’s Eric Schmidt, “Every 2 days now we create as much information as we did from the dawn of civilization up until 2003.” That’s something like 5 exabytes of data. This info comes by way of Heidi Cohen,President of Riverside Marketing Strategies in her post “Content Quality Definition: 25 Experts Weigh In.” Each of the 25 commenters have an interesting view and it’s a great post to compare and contrast the similar lines of thought.  I like Ahava Leibtag from Aha Media Group comments, “…content should pass the following smell test: does it answer your target audiences’ questions? Does it reflect your brand in terms of voice/tone and personality?”  Here’s a link to Ms. Cohen’s website

http://heidicohen.com/content-quality-definition-experts/

 

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