March 25, 2014 — SocialMediaToday.com builds a case for why you DON’T need to use them all!
They suggest 3 ways to help you determine which social media networking tools make sense for you.
1) Start with the obvious. Your best customers of course! What do they use most often?
2) Consider your messaging. Which tools are the best fit for your product/service?
3) Do some testing. This is my favorite. Do as much testing as you can afford, both in time and resources.
Follow the link for the full article. http://socialmediatoday.com/randy-milanovic/2282896/social-media-myth-debunked-you-really-dont-have-use-them-all?utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets